Sustainability in tourism is no longer just an environmental ambition; it is becoming a strategic driver of competitiveness, resilience and long-term value for Mediterranean destinations and businesses.

It is therefore encouraging to see SMAC – Interreg NEXT MED project, featured at #Meditour #Agadir 2026, demonstrating how #European #territorialcooperation can translate innovation into practical solutions for #tourism #SMEs. Through collaboration, knowledge exchange and digital tools, the project seeks to make the green transition both accessible and measurable.

Congratulations to ASCAME, Mme Estela Delgado, #LuisMiranda, and our partners at CEEBA – Confederation of Egyptian European Business Associations for presenting the project’s vision and expected impact. Their contribution highlights the strength of working across borders to address shared Mediterranean challenges.

Looking forward to the next steps and to seeing SMAC deliver tangible results for accommodation SMEs and public authorities across the Mediterranean.
#SMACProject #InterregNEXTMED #Meditour2026 #SustainableTourism #BlueEconomy #MediterraneanCooperation #Innovation #GreenTransition #SMEs #everythingMEDpossible #MADE4MED
Επιμελητήριο Δράμας – Chamber of Drama