SMAC: Sustainability Model for Accommodation MSMEs

SMAC: Sustainability Model for Accommodation MSMEs

Driving Sustainable Growth & Competitiveness for Tourism SMEs

SMAC aims to strengthen the sustainable development and competitiveness of small- and medium-sized enterprises (SMEs) in the accommodation sector by promoting sustainability and making it easy for businesses to adopt and implement sustainable practices with lasting, transferable results.

Although ESG (Environmental, Social, Governance) sustainability is often highlighted, in practice it is followed mainly by large corporations because existing frameworks—such as GRI and ESRS—contain hundreds of indicators that are difficult for tourism SMEs to interpret and apply.

SMAC bridges this gap by creating a streamlined, sector-specific ESG model tailored to Mediterranean tourism enterprises. The model:

• focuses on a concise set of outcome-oriented indicators,
• includes an online reporting database,
• is accessible to micro, small, and medium accommodation businesses, and
• is supported by an AI-powered tool that makes adoption simple, affordable, and expertise-free.

The project also rolls out:

• large-scale awareness campaigns to mainstream the concept of sustainability, and
• expert-training programmes to roll out, scale up, and capitalise on the model’s results.
• About – Sustainability Model for Accommodation MSMEs – Interreg NEXT MED

poster (Αφίσες (Κατακόρυφα)) (Φυλλάδια) (Αφίσες (Κατακόρυφα)) από Ιo Chatzivaryti